Marketing

Marketing has become a crucial tool for businesses to win over target customers as a result of the fierce competition in the context of globalization and the emergence of technology 4.0. This has created a wealth of job opportunities and opportunities for advancement for young people who are passionate about this field.

Introduction

With an application-focused approach, the Marketing program will give students integrated business knowledge, the capacity to plan marketing strategies, global integration skills, creative thinking, professional style, etc., paving the way for students to have the best possible opportunities for professional growth in the highly alluring but also demanding field of marketing.

Program code

7340115

Degree

Bachelor of Marketing

Entry entrance subjects

A00: Maths - Physics - Chemistry

A01: Maths - Physics - English

C01: Maths - Literature - Physics

D01: Maths - Literature - English

Duration

3.5 years

Excellent features of the training program

The Marketing training program has a long history of 25 years. Students also have the opportunity to apply the knowledge learned in the national Marketing Generator competition.

Over 25 years of prestigious experience

Teaching many subjects in English, and having international corporations to update global knowledge. Meeting the development needs of the 4.0 trend. Analytical thinking, judgment, evaluation.

Marketing Generator

Faculty of Commerce is proud to be the host of the Marketing Generator competition. This is an exciting playground for talented students from major universities including University of Economics Ho Ch

Experienced teaching staff

Marketing lecturers are trained and work intensively at large companies and corporations.

Theory combines with practice

Learners can participate in marketing projects of the study program, or of enterprises in order to apply the knowledge and skills learned to domestic and foreign companies and corporations.

Many specialization options

Learners can choose a specialization in accordance with their individual abilities and interests as well as the requirements of the market: Digital Marketing, Event management, Marketing manager, Bran

Program learning outcomes

Students will gain 10 competencies upon graduation including a combination of knowledge, skills and attitudes.

Learning Outcome 1

Apply knowledge of social, political and legal sciences to explain the basic principles of movement of the economy - politics - society.

Learning Outcome 2

Apply knowledge of economic activities to explain the impact of related sectors on business and marketing activities of enterprises.

Learning Outcome 3

Apply marketing industry knowledge about customers as well as management and marketing tools to plan and organize marketing strategies of the business.

Learning Outcome 4

Analyze marketing strategies based on the insightful knowledge of digital marketing, event management, marketing management, brand management, to offer solutions to improve the effectiveness of marketing activities for customers and enterprises.

Learning Outcome 5

Apply appropriate research methods and supportive technology tools to serve business and marketing activities in diverse contexts.

Learning Outcome 6

Proficiently apply organizational skills to planning, implementation, testing, evaluation, and development of solutions to improve the effectiveness of marketing activities of businesses and organizations.

Learning Outcome 7

Proficiently use information technology skills and foreign languages to well serve business management and development.

Learning Outcome 8

Effectively apply communication skills, thinking skills, teamwork skills and independence in diverse contexts.

Learning Outcome 1

Apply knowledge of social, political and legal sciences to explain the basic principles of movement of the economy - politics - society.

Learning Outcome 2

Apply knowledge of economic activities to explain the impact of related sectors on business and marketing activities of enterprises.

Learning Outcome 3

Apply marketing industry knowledge about customers as well as management and marketing tools to plan and organize marketing strategies of the business.

Learning Outcome 4

Analyze marketing strategies based on the insightful knowledge of digital marketing, event management, marketing management, brand management, to offer solutions to improve the effectiveness of marketing activities for customers and enterprises.

Learning Outcome 5

Apply appropriate research methods and supportive technology tools to serve business and marketing activities in diverse contexts.

Learning Outcome 6

Proficiently apply organizational skills to planning, implementation, testing, evaluation, and development of solutions to improve the effectiveness of marketing activities of businesses and organizations.

Learning Outcome 7

Proficiently use information technology skills and foreign languages to well serve business management and development.

Learning Outcome 8

Effectively apply communication skills, thinking skills, teamwork skills and independence in diverse contexts.

Study Program

The curriculum is scientifically and effectively designed in a 3.5-year route. Students will learn over the years as follows:

Marketing Major

1ST YEAR

2ND YEAR

3RD YEAR

4TH YEAR

Philosophy of Marxism and Leninism

English 1,2,3

Physical Education 1,2

National Defense Education

21st Century Skills for Global Citizens

Microeconomics

Marketing Essentials

Marxist-Leninist Political Economy

Computer and ICT Literacy

Macroeconomics

Consumer Behavior

General Law

Principle of Management

Marketing Design

Communication and Negotiation*

Critical Thinking*

Design Thinking and Creativity for Innovation*

Our learning, teaching and evaluating methods

For effective communication and reception, the training program ensures learning, teaching and assessment methods.

Learning methods

Learners will study in class (70% of the time) and online on the school's e-learning website (30% of the time). This is the effective way of learning today.

Teaching methods

The philosophy of Liberal Education provides learners with skills and thinking to explore, locate themselves, and adapt to new standards of the global integration context.

Evaluation methods

Students are assessed in many ways, focusing on the ability to combine theory and practice. In addition, testing and evaluation methods are also applied flexibly.

Career Prospects

Marketing graduates can work in positions related to marketing in all types of domestic and foreign enterprises, representative offices, economic state management agencies, and other business organizations.

Marketing and sales specialists

Media

Public Relations

Event organization

Market research

Customer care

Brand management

Digital marketing

Content creator

Start-up in many different fields

Bill Cosby

“In order to succeed, your desire for success should be greater than your fear of failure.”

Additional Information

The honors program of Marketing is always ready to welcome students with the following "special" benefits:

Enhancing English

Focus on training English in a new style, ensuring the learning outcomes equivalent to IELTS 6.0.

Experience modern classroom environment

Apply technology to classrooms of less than 40 students enhancing interactivity and practice.

Increasing Values

Values from the distinctive student experience activities help improve technical skills and soft skills. Diverse and convenient business connection environment.

“Global citizen” – checked!

The honors program provides expertise and specialized trends on a global scale. Studying, exchanging, international exchange has never been easier. Project “Learning through community service” – proving the value of global citizenship!

Marketing

Excellent features of the training program

Over 25 years of prestigious experience

Marketing Generator

Experienced teaching staff

Theory combines with practice

Many specialization options

Program learning outcomes

Learning Outcome 9

Learning Outcome 10

Learning Outcome 1

Learning Outcome 2

Learning Outcome 3

Learning Outcome 4

Learning Outcome 5

Learning Outcome 6

Learning Outcome 7

Learning Outcome 8

Learning Outcome 9

Learning Outcome 10

Learning Outcome 1

Learning Outcome 2

Learning Outcome 3

Learning Outcome 4

Learning Outcome 5

Learning Outcome 6

Learning Outcome 7

Learning Outcome 8

Learning Outcome 9

Learning Outcome 10

Our learning, teaching and evaluating methods

Learning methods

Teaching methods

Evaluation methods

Additional Information

Enhancing English

Experience modern classroom environment

Increasing Values

“Global citizen” – checked!