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Van Lang University
Bachelor’s

Degree

Bachelor’s
Public Relations

Study Mode

Full time

Major Code

7320108

Intake Period

08/2026

Duration

4 years

Admission Subject Combinations

A00: Mathematics - Physics - Chemistry

A01: Mathematics - Physics - English

C00: Literature - History - Geography

C01: Literature - Mathematics - Physics

D01: Literature - Mathematics - English

X78: Literature - Economic and Legal Education - English

Campus

Main Campus, 69/68 Dang Thuy Tram Street, Binh Loi Trung Ward, Ho Chi Minh City

Overview

Leading scale

Leading scale

Trusted and chosen by a large number of Vietnamese students for enrollment.

Leading scale
Pioneering education

Pioneering education

The first Public Relations (PR) major in the Southern region since 2007.

Pioneering education
National quality (MOET)

National quality (MOET)

The Public Relations major has achieved national quality accreditation (MOET).

National quality (MOET)
Digital media trends

Digital media trends

The major is developing strongly in line with digital media trends.

Digital media trends
Strong alumni community

Strong alumni community

A thriving and successful alumni community that is connected, constantly learning, and inspiring professional careers.

Strong alumni community
Career-ready workforce

Career-ready workforce

Graduates are ready for the profession and are trusted and welcomed by businesses.

Career-ready workforce

Program Highlights

Practical learning through projects

Real-world projects, event organization, and fulfilling business "orders."

Studio-standard learning environment

Modern Studio and Lab facilities with specialized software and equipment.

Wide-open networking

Cooperation with businesses, press agencies, and international partners to maximize practice opportunities.

Strong alumni community

Numerous successful individuals create opportunities for networking and career inspiration.

Program Structure

  • Media Law & Ethics
  • Introduction to Public Relations
  • Basic Marketing
  • Media Psychology
  • Advertising Theory
  • Digital Media
  • Corporate Social Responsibility (CSR)
  • PR Strategic Planning
  • Public Speaking Skills
  • Interviewing & Responding interviews
  • Brand Building and Management
  • Event Management and Organization
  • 8 English courses accredited by NEAS (Australia), ensuring the exit requirement equivalent to IELTS 6.0
  • Graduation Thesis
  • Graduation Thesis Alternative Coursework
  • 8 general education courses

Learning, Teaching & Assessment Methods

Methodology Overview

(connected with diverse experiences, connected with practice, comprehensive development)

  • Learning PR in connection with the real-world life of society and businesses.
  • Practicing according to professional PR workflows: planning, implementation, and performance evaluation.
  • Experiencing real-life communication scenarios: media relations, event organization, and crisis management.
  • Guided by lecturers and PR experts to develop strategic thinking and professional resilience.
     
VLU00371.jpg

Multimodal Learning Approaches

  • Directly participating in and implementing PR campaigns for real-world businesses and organizations.
  • Simulating media crisis management within professional career scenarios.
  • Executing community and social communication projects that carry humanistic values.
  • Gaining practical experience through the Click PR specialized competition and other professional creative arenas.

Program Learning Outcomes

Graduates confidently:

  • Execute professional PR and media campaigns with widespread and impactful reach.
  • Integrate media and digital applications into creative communication products.
  • Effectively operate PR activities within multicultural corporate environments.
  • Possess strategic thinking and professional skills, ready to join media, journalism, and event organizations.

Learning and Practice Facilities

Innovation Center

Modern learning spaces and diverse practice environments help students develop professional skills and prepare for real-world work.

15+

Functional labs for unlimited learning

TRINH CONG SON Auditorium

Built to international standards with approximately 1.600 seats, fully equipped with advanced facilities, and featuring floors and walls constructed entirely with soundproof wood.

Convergent Newsroom

A modern convergence model where students experience a dynamic, advanced, and realistic media environment.

Media Studio

A soundproof studio equipped with high-end cameras, microphones, lighting, and backdrops.

Monitoring Room & Recording Studio

Designed to professional recording standards, this is where students practice audio recording, hosting, interviewing, and sound processing.

Swimming pool

An on-campus space for physical training and relaxation. A modern, safety-standard compliant facility. Catering to the needs of swimming lessons, training, and organizing aquatic sports activities.

Media Studio

A soundproof studio equipped with high-end cameras, microphones, lighting, and backdrops.

Faculty

The Faculty of Public Relations and Communication boasts a team of highly experienced faculty members, including Master's and Ph.D. holders. This dedicated and expertly skilled staff provides the vital foundation for students to receive proper guidance, cultivate their creative potential through a structured roadmap, and gradually establish their unique personal identity.

DR. VO VAN TUAN

DR. VO VAN TUAN

Dean of Faculty of Public Relations and Communication

"The Faculty’s mission is to cultivate outstanding individuals who possess profound knowledge, high expertise, and a passion for contributing to and inspiring the community. Our goal is to generate enduring positive impacts on the development of the media industry and nurture future global citizens."

Alumni Community

5400+

Graduates

13000+

Current Students

95%

Employed within 1 year of graduation

MS. NGUYEN HONG LY

MS. NGUYEN HONG LY

Alumni Class 16, Public Relations

# CEO at Manh Tuong Media

"I graduated from Van Lang University over 10 years ago, yet I still vividly remember the “Morality - Will - Creativity” philosophy the institution has always upheld. I believe that regardless of the career path you choose, these three elements serve as a vital foundation for growth. At VLU, students are encouraged to unleash their creative thinking and are given the chance to explore fields aligned with their talents and passions. During my time in the university's lecture halls, I held great admiration for my professors. I was deeply inspired by their message: that previous generations should always pass on their knowledge to the next to preserve the university's traditions."

Career Opportunities

Students are equipped with a solid foundation to confidently pursue careers in the field of modern media:

  • Content Creator / Digital Creator
  • Video Producer / Editor
  • Digital Media Specialist
  • Corporate Media Channel Manager
  • Creative Executive at an Agency
  • Freelance Content Creator

Scholarship Program Tuition

An investment of 200 - 250 million VND for the entire course at Van Lang is how you take control of your future path with transparency in an international-standard ecosystem. This is a worthy investment to unlock your potential in a modern environment, ready to become a global citizen.

Van Lang Talent Scholarship

300 talent scholarships worth 25 - 100 million VND, for students with outstanding achievements in various fields. Scholarships accompanying female students. Scholarships accompanying education majors.

Official information will be announced on the Van Lang University website in March 2026.

Admission Requirements

In 2026, you can apply for admission to Van Lang University using 05 methods

Competency profile assessment includes high school academic transcript (60%), foreign language proficiency (10%), personal assessment based on major orientation (30%), and a career orientation assessment (not graded)

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