Public Relations

Van Lang University is proud to be the first school in the southern region to offer Public Relations major. With its nature of being dynamic and constantly adaptive to social changes, the Public Relations major helps to create a solid foundation of knowledge and skills for learners to promote their competence in jobs related to PR, modern communication, general skills in journalism, event organization, strategic consulting...

Introduction

With more than 15 years of establishment and development, a team of lecturers who are professional journalists with good academic and practical experience, The Faculty of Public Relations - Communication at Van Lang University always strives to help learners equip themselves with enough knowledge, skills, thinking ability & qualities to be ready to adapt to any job, promote their capacity and spread the positive values to the community.

Orienting towards practice and high level of applicability, students majoring in Public Relations are equipped with enough knowledge and skills to develop their competencies in areas such as content creation, event organization, media crisis handling, media product design, public opinion survey...

Program code

7320108

Degree

Bachelor of Arts in Public Relations

Entry entrance subjects

A00: Maths - Physics - Chemistry

A01: Maths - Physics - English

D01: Maths - Literature - English

C00: Literature - History - Geography

Duration

4 years

Excellent features of the training program

With its nature of being dynamic and highly adaptive to social changes, the Public Relations major aims to build a teaching curriculum that brings the best experience to learners.

Diversity of knowledge

The training program equips learners with the core knowledge of social sciences, fundamental and specialized knowledge of Public Relations as well as other supplementary knowledge.

Skill development

Learners have the opportunity to develop skills: thinking skills, soft skills, information technology skills,...

Real-world experience

The training program provides learners with opportunities to practice professional skills and real-world experiences, ensuring that learners can work after graduation and develop their future careers.

Training thinking and qualities

The training program helps learners to form and practice moral qualities, self-control and responsibility.

Top lecturers

Learners are trained in theory associated with practice, under the guidance of reputable and experienced lecturers who are experts, researchers within and outside of Vietnam directly involving in tr

Dynamic and creative learning environment

Experience a diverse and dynamic learning environment that maximizes learners' abilities. The staff also support students throughout the learning process.

Program learning outcomes

Based on liberal education philosophy, the program equips the learners with practical knowledge and thinking skills to meet the expert requirements, helping them build lifelong learning capabilities and spread positive values to the community.

Public Relations Knowledge

Learners can apply knowledge of politics, culture, law, economics and humans to the field of Public Relations - Communication.

Ability to evaluate

Learners can evaluate communication product design solutions and plans for Public Relations - Communication activities for individuals and organizations.

Ability to design activities

Learners can design plans for activities, organize Public Relations - Communication activities and design communication products.

Technological skills

Learners can proficiently use information technology, foreign languages, communication and teamwork skills when performing public relations tasks.

Critical thinking skills

Learners can apply critical thinking and problem-solving skills in diverse contexts.

Multimedia Engineering

Learners can effectively use multimedia engineering to design and produce media products.

Foundational theory

Learners can apply communication methods to organize activities in public relations.

Research Ability

Learners can conduct investigations, surveys and research on new trends in the field of public relations and business to come up with new options and solutions.

Public Relations Knowledge

Learners can apply knowledge of politics, culture, law, economics and humans to the field of Public Relations - Communication.

Ability to evaluate

Learners can evaluate communication product design solutions and plans for Public Relations - Communication activities for individuals and organizations.

Ability to design activities

Learners can design plans for activities, organize Public Relations - Communication activities and design communication products.

Technological skills

Learners can proficiently use information technology, foreign languages, communication and teamwork skills when performing public relations tasks.

Critical thinking skills

Learners can apply critical thinking and problem-solving skills in diverse contexts.

Multimedia Engineering

Learners can effectively use multimedia engineering to design and produce media products.

Foundational theory

Learners can apply communication methods to organize activities in public relations.

Research Ability

Learners can conduct investigations, surveys and research on new trends in the field of public relations and business to come up with new options and solutions.

Study Program

The program is diversely designed including general, fundamental and specialized knowledge, projects, and internships.

Public Relations Major

1ST YEAR

2ND YEAR

3RD YEAR

4TH YEAR

Politics, law, introduction and skill course

Computer and ICT Literacy

21st-century skills for global citizens

Critical thinking

English 1,2,3

Economics

Sociology

Political economics of Marxism and Leninism

Introduction to media and communications

Vietnamese practice

Vietnam cultural foundation

Principles of Marketing

Introduction to public relations

Principle of management

Public speaking

Our teaching, learning and evaluating methods

Faculty of Public Relations - Communication uses a variety of teaching methods: Lecturing, E-learning, case studies, practical experiences, etc.

Learning methods

Students can learn through Elearning, referential materials, classes, discussions, group exercises, and presentations/practices.

Teaching methods

The curriculum allows learners to easily visualize from overview to details, approach the subject comprehensively through lectures, case studies, interact through Flipped classrooms, blended learning, group discussion, presentations, business experience...

Evaluation methods

Evaluation is based on a 10-point scale and converted into a letter scale according to the current Credit Training Regulations of Van Lang University.

Career Prospects

Public Relations graduates are equipped with solid knowledge and skills; good moral qualities and willingness to experience diverse career with commensurate salaries:

Public Relations Specialist

Event Coordinating Specialist

Customer Relations Specialist

Press Relations Specialist

Internal Communication Specialist

Corporate Communication Specialist

Content Creator

Copywriter

Reporter, Editor

MC, Spokesperson

Public Relations - Communication lecturer and researcher

If you want to change the world, start with yourself.

Take the opportunity to increase your knowledge and build the future of your dreams!

Additional Information

The Faculty of Public Relations - Communication conducts honors program and businessmen exchange program focusing on foreign language ability, with smaller class sizes, lecturers who are experts or businessmen,..

Honors program

Class size is under 30 students. Core subjects are taught in English.

Exchange Program with University of Waikato

Students study for two years at Van Lang University, then transfer to the University of Waikato, New Zealand.

Exchange Program with Drew University (USA)

Students study standard or honors programs of the Faculty. If they meet the criteria for academic results and English competency, they will be transferred to study at Drew University – USA.

Public Relations

Excellent features of the training program

Diversity of knowledge

Skill development

Real-world experience

Training thinking and qualities

Top lecturers

Dynamic and creative learning environment

Program learning outcomes

Legal compliance

Lifelong learning

Public Relations Knowledge

Ability to evaluate

Ability to design activities

Technological skills

Critical thinking skills

Multimedia Engineering

Foundational theory

Research Ability

Legal compliance

Lifelong learning

Public Relations Knowledge

Ability to evaluate

Ability to design activities

Technological skills

Critical thinking skills

Multimedia Engineering

Foundational theory

Research Ability

Legal compliance

Lifelong learning

Our teaching, learning and evaluating methods

Learning methods

Teaching methods

Evaluation methods

Additional Information

Honors program

Exchange Program with University of Waikato

Exchange Program with Drew University (USA)