Architecture Students “pocket” the secrets of building a personal brand portfolio

At the seminar titled “Steps to Creating an Impressive Resume and Strategies for Personal Branding”, Van Lang University architecture students had the opportunity to engage directly with leading experts in architecture and construction from STD Consultant and the University of Oxford, UK, on the morning of November 10, 2024.

The event proudly welcomed guest speakers, including Architect Pham Trung, founder of STD Consultant, and Mr. Nguyen Ngoc Nam Phuong, an Economics and Business Administration graduate from the University of Oxford, UK.  

The participants learned how to create professional portfolios, analyze 17 real-world portfolio samples from architects, and apply tips for drafting impressive resumes and effective emails. They also gained insights into personal branding strategies on social media platforms. The speakers emphasized details such as file size, length, and even minor errors, which are often overlooked but critical.

Highlighting the importance of self-awareness and personal branding, Mr. Nguyen Ngoc Nam Phuong noted: “Understanding oneself is the key for young people to shape a suitable development path. Flexibility and a spirit of compromise are crucial to impress employers. Businesses are not just looking for the most outstanding candidates but those who align with their culture and development goals. Each employee, in that sense, becomes a ‘brand ambassador,’ contributing to the unique identity and collective strength of the organization”.

During the seminar, students had the opportunity to engage in a direct Q&A session with the experts, addressing their concerns and questions about building personal portfolios. This invaluable opportunity allowed students to hone their knowledge and skills in personal branding in the era of globalization, helping them stand out to employers in an increasingly competitive job market.

News: Duc Phap
Photos: Nhu Hieu